Email your fans from the same place you manage everything else. Campaigns pick up your site’s colors and fonts by default, so they don’t look like they came from a different company.

Creating a campaign

Visit Campaigns and hit New in the top right.
Select Add subject and write a subject line - short and specific beats clever and vague.
Add, edit, and reorder blocks to build the body.

Previewing a campaign

Send yourself a test before you send it to everyone:

Visit Campaigns and select or create a campaign.
Hit Preview in the bottom right.
Pick recipients from your team and hit Send.

How the preview works

Block-based campaigns (default): The preview uses the same template and blocks you edit. The preview iframe is server-rendered HTML that matches what fans will receive.
Legacy plain-HTML body: Campaigns without blocks and only a single HTML body merge your content into the email template (header/footer) for preview. Either way, the preview updates as you edit.

Sending a campaign

When you’re happy and you’ve read it three times:

Visit Campaigns and select the campaign.
Hit Send in the bottom right.
Pick your recipients and hit Send.

Tracking a campaign

Real-time stats roll in once the send kicks off. Keep them in the healthy range - it builds email reputation and keeps you clear of our sending requirements.

Six horizontal gradient bars, one per campaign metric, showing where healthy, caution, and critical ranges fall. — Healthy ranges at a glance. The arrow marks where each metric crosses into healthy territory.

Open rate

Percentage of contacts who opened at least once.

Healthy: > 20%
Unhealthy: 10–20%
Critical: < 10%

Click rate

Percentage who clicked a link.

Healthy: > 2%
Unhealthy: 1–2%
Critical: < 1%

Delivery rate

Percentage of emails that landed.

Healthy: > 95%
Unhealthy: 90–95%
Critical: < 90%

Bounce rate

Percentage that hard-bounced.

Healthy: < 5%
Unhealthy: 5–10%
Critical: > 10%

Unsubscribe rate

Percentage who unsubscribed from this one.

Healthy: < 0.5%
Unhealthy: 0.5–1%
Critical: > 1%

Spam rate

Percentage who marked it as spam.

Healthy: < 0.05%
Unhealthy: 0.05–0.1%
Critical: > 0.1%

With campaign tracking disabled, you won’t see opens and clicks.

Want to show the campaign to fans who aren’t on your list? Use a hidden share link:

Visit Campaigns and find the campaign.
Select Share from the top right, then Copy.
Drop the link anywhere.

Posting a campaign

Put the campaign on your homepage:

Visit Campaigns and find the campaign.
Select Post from the top right.
Add an image, a short message, Save.

Manage all posts in Posts.

Copying a campaign

Rinse and repeat a format that worked:

Visit Campaigns and find the campaign.
Select the three dots next to it, then Copy.
Update the subject and body so it’s actually different.

Deleting a campaign

Visit Campaigns and find the campaign.
Select the three dots next to it, then Delete.
Confirm.